Personalized URLs

Harness the power of the Internet and variable data, including personalized urls, to increase the success of your next direct mail or web campaign. Colorfx and Rock’s “PURLs” allows you to assign a unique personalized website URL for each customer on a printed mailing. The personalized portion of the URL is generally in the form of the customer name added to the end of the URL. For example, http://offer.yourdomain.com/JohnSmith. When John Smith visits your site, you immediately know John Smith is responding to your mailing. This service can be tailored to obtain additional information that you need to drive your sales - from event registrations to customer surveys, we can assist you in building your data requirements.

The PURL system allows you to see real-time reports of your direct mail response rate. Your mail program's success can also be augmented by a coinciding email campaign.